...Dress to impress...Promotion campaign.

For this assignment we were asked to promote a dress made and given to us by second year fashion design students. The idea was that the dress was the main garment as part of a Spring Summer collection for a high street retailer, (i chose French Connection).

The dress i was given was not obviously summery so that was something i had to consider when styling the dress and my model for the photo shoot.
I then had to consider what promotional material i was going to produce once i had done the photo shoot. This was to run alongside a Press release and a customer profile which would be aimed at my retailers target market.

As the dress i was given was a floor length, lightweight dress i focused one of my promotional materials on the movement of the dress in the photo shoot by making a Flip book. I also made an invitation to a V.I.P French Connection event and a receipt holder. This was all put into a Press pack complete in a box made to follow the running theme of the photo shoot. As another promotional idea i also made some stickers with the recognisable image on to be put on all £1 coins in the till so when change is given to customers the £1 coins with the stickers on will circulate throughout the high-street giving extra promotion to French Connection.

I also ordered a cotton tote 'bag for life' with one of the main promotional image printed on it, but that didn't turn up on time so i couldn't submit it.